The Design Process – The Concept

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Posted on November 11, 2016

Last week we covered what happens at that first consultation between the designer and the client. We also looked very briefly at the concept stage of the design process.

So what is a concept and why is it so important?

Good interior design begins with a good design concept. The concept is the idea behind a design and it becomes the framework for all the design decisions. I like to use a word or a phrase that encapsulates the concept but more on that a little later.

The concept is explored, developed and refined by the interior designer and is then presented to the client verbally and visually. The visual is often in the form of a concept board that consists of a collection of images. It conveys the style, look and feel of the interior space.

‘Jungle Fever’ is the phrase behind the concept for this project. It captures the heady combination of raw grace and power as displayed by the leopard in its natural habitat with the opulence of luxurious furniture and furnishings.

The end result is a stunningly dramatic interior space!