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Florists Breaking New Ground

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Posted on February 8, 2019

A new crop of Parisian florists is making waves all the way over to American shores. Ever in pursuit of aesthetics and a sense of meaning, they’ve pioneered a new kind of French art de vivre.

Within this current, known overseas as the Slow Flower movement, anything goes in terms of style.

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In France, and in particular, Paris, where florists, for a long time, have represented a major art form, the new wave of florists is endowed with a unique heritage – a collective unconsciousness of flowers. For example, ambulant flower carts and the earliest star florists, starting with Marcel Proust’s favourite, Jules Lachaume, whose specialty was straw baskets studded with flowers.

For more on this article, check out: https://www.admagazine.fr/maison-et-objet-2019-en/diaporama/a-flourishing-of-florists/54414?_ope=eyJndWlkIjoidXNlci10ZW1wbGF0ZXJbcHJvZHVjdGlvbkBvd25wYWdlLmZyXSJ9

Photo 1: Nue Paris   Photo 2: Jefferson Fouquet